Òåñò: Hospitality 1/5


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1. 123.Which of the following is an example of primary hospitality and tourism market information:

1) A. Financial statements provided in annual reports
2) B. Automated guest history records that can be shared by affiliated businesses
3) C. Reservation records and registration information
4) D. Free reception for frequent travelers in which feedback is collected

2. 124.A restaurant wants to predict how their customers will react to a new menu. What type of relationship should the restaurant mine from blogs?

1) A. Sequential patterns
2) C. Clusters
3) B. Classes
4) D. Associations

3. 125. A small, local restaurant has decided to advertise its elegant atmosphere and qualified wait staff. This approach is an example of __________ marketing.

1) A. service
2) C. mass
3) B. product
4) D. target

4. 127.A company wants the public to perceive it as a builder of luxury resorts. What goal does this illustrate?

1) A. Projecting a certain image
2) C. Increasing efficiency/productivity
3) B. Increasing sales
4) D. Achieving stability

5. 128.One of the benefits to a hotel of keeping a guest-history file is that the information in the file can help the hotel to

1) A. advertise effectively.
2) C. hire well-trained workers.
3) B. stay within a budget.
4) D. register walk-in guests efficiently.

6. 129.One way for a hospitality business to obtain current information in a cost-effective and efficient manner is by

1) A. interviewing experts.
2) C. reviewing archived journals.
3) B. developing a survey.
4) D. accessing an Internet search engine.

7. 130.A current trend in the hospitality industry is to build loyal customer relationships and enhance service levels by optimizing the use of

1) A. independent travel agents.
2) C. Internet web sites.
3) B. satellite roving devices.
4) D. service rating advisors.

8. 131.What should an event's project managers do before asking for contributions?

1) A. Prepare a budget
2) C. Arrange for credit
3) B. Open an account
4) D. Hold a fund-raiser

9. 132.What production activity establishes a timetable?

1) A. Routing
2) C. Planning
3) B. Dispatching
4) D. Scheduling

10. 133.When dealing with an actual robbery situation, it is important that employees remember to

1) A. keep the business's safe locked.
2) B. keep as little cash on hand as possible.
3) C. discuss the situation with anyone who asks about it.
4) D. give the robbers what they want to avoid potential injury.

11. 134. Definition of the Forecasting?

1) A) It is an action which helps to predict future plans to achieve targets and helps develop a company
2) B) Forecasting is a teamwork of planning strategies step by step, after accepting general plan
3) C) Forecasting is the process of making predictions based on past and present data and most commonly by analysis of trends.
4) D) it is a method of predicting results of development of the company thru the budgeting and planning.
5) E)It is a simple prediction action based on previous data

12. 135.Name 3 main functions of Operations Management

1) A Legal, strategic planning, decision making
2) B Finance, Operations and management
3) C Operating, economy, marketing
4) D Finance, Operations and Marketing
5) E Scheduling, Organizing, Purchasing

13. 136.Passive Demand Forecasting – definition

1) A Passive demand forecasting require statistical methods or analysis of economic trends; it simply involves using data to predict future sales
2) B Passive demand forecasting doesn’t require statistical methods or analysis of economic trends; it simply involves using past sales data to predict future sales data
3) C Passive demand forecasting doesn’t require economic methods or analysis of economic laws; it simply involves using past sales data to control past sales data
4) D Passive demand forecasting doesn’t require the law of supply and demand
5) E Passive demand forecasting can be used as one of the indicators Supply and Demand curve

14. 137.Choose correct answer Restaurant ________ expenses include everything involved in your daily operations, such as supplies, repairs, and marketing. You can include occupancy expenses here or choose to make a separate section. __________ expenses include overhead costs and everything related to occupying a space, such as rent, insurance, utilities, taxes, and waste removal. Some of these _______, like waste removal, may be fixed, whereas others, such as your gas bill, may vary.

1) A) operating, occupancy, expenditures
2) B) daily, occupancy, statements
3) C) operating, occupancy, points
4) D) P&L, planning, expenses
5) E) budgeted, strategic, statements

15. 138.Find the correct statement for the supply and demand Law

1) A) The indicator of supply and demand is an economic indicator that combines the law of demand and the law of purchase.
2) B) The law of supply and demand is an economic law that combines the law of demand and the law of supply.
3) C) The supply and demand is an economic law that combines the indicators of peoples purchasing power.
4) D) The supply and demand combines the law of demand and the law of supply.
5) E) When supply become equal to demand it calls equilibrium.

16. 139. Define the cost of labor

1) A Total expenses of employees excluding taxes, overtime payments and other additional payments
2) B Salaries and daily wages for all employees including only pensioning payments
3) C Labor cost is a salary that employee gets monthly
4) D Salaries and hourly wages for all employees including taxes (social payments, medical insurance and pensioning payments)
5) E Is an amount of payments calculating by formula “Hourly payments X amount of hours of one employee during 1 month”

17. 140.How to find a food cost

1) A Food Cost = Purchases – ending inventory * 100%
2) B Food Cost = (Beginnig inventory – ending inventory)* 30%
3) C Food Cost = (Beginning Inventory + Purchases - Ending Inventory) / Food Sales
4) D Food Cost = (Sales - 70%) = max30%
5) E Food Cost = (Sales*30%)/ 100%

18. 141.A primary reason hospitality employees and businesses join professional or trade organizations is to

1) A. increase employee productivity.
2) C. qualify for additional government funding.
3) B. develop promotional efforts and materials.
4) D. obtain further education and certification.

19. 142.What is the typical effect of an economic slowdown on the hospitality industry?

1) A. An increase in the number of guests and a decrease in the number of rooms available
2) B. A decrease in the number of guests and an increase in the number of rooms available
3) C. A decrease in the number of guests and a decrease in the number of rooms available
4) D. An increase in the number of guests and an increase in the number of rooms available

20. 143.In the travel and tourism industry, customers' perceptions of value and worth are often associated with

1) A. price.
2) C. place.
3) B. profit.
4) D. promotion.

21. 144.Which of the following would be the best option for restaurant managers to do to encourage the identification of new product ideas:

1) A. Encourage family members to generate new product suggestions and ideas
2) B. Encourage competitors to recommend new product ideas
3) C. Encourage employees to report new product ideas from other restaurants they visit
4) D. Encourage their trade association to regularly submit new product ideas to local restaurants

22. 145.Several clients indicate an interest in products that the business does not currently offer. These requests can be given to buyers to help them to

1) A. forecast sales.
2) C. select vendors.
3) B. determine what to buy.
4) D. research the market.

23. 146.Which of the following is an example of a product in the travel and tourism industry:

1) A. A brochure explaining cruise options
2) C. An inquiry about flight schedules
3) B. A fly-drive vacation package
4) D. A confirmation letter to a customer

24. 147.A large company that owns a chain of economy hotels recently developed plans to start a chain of upscale hotels. This is an example of

1) A. multicorporate franchising.
2) C. product extensions.
3) B. market potential.
4) D. property management systems.

25. 148. Four Seasons Hotels and Resorts, which prides itself on its extensive collection of art and artifacts, has created a series of audio programs featuring discussions with art experts about works of art found at Four Season Hotels and Resorts around the country. These recordings, available in several different formats, are available for download at the company's web site. Which of the following terms best describes these audio programs:

1) A. Podcasts
2) C. Blogs
3) B. Social media
4) D. Ad serving

26. 149.What do many businesses plan to attract customers and encourage them to visit their facilities?

1) A. Market trips
2) C. Press kits
3) B. Trade shows
4) D. Special events

27. 150. One way of tracking marketing-communications activities is through the use of

1) A. questionnaires.
2) C. surveys.
3) B. databases.
4) D. interviews.

28. 151. What promotional method might a resort hotel use to tell former guests about future theme-weekend packages?

1) A. Free publicity
2) C. Lobby display
3) B. Direct mail
4) D. Local media

29. 152.Which of the following is an example of a sales promotion that hotels often use to attract customers:

1) A. Public relations campaign
2) C. Weekend discount package
3) B. Local newspaper advertisement
4) D. Cable television commercial

30. 153. Which of the following is the main purpose of management:

1) A. To create a pleasant working atmosphere
2) C. To obtain the needed resources
3) B. To reach a specific level of productivity
4) D. To accomplish the business's goals